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Sell the sizzle,--message Wheeler

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セールズマン ( Elmer Wheeler ) Elmer ウイーラー American standout, speaker, management advisor. "Official ウイーラー" is a book written by more than 50 years ago, studied for the sales person, "sell the sizzle!
"The people do not know the words.
"Selling the Sizzle" the hark people in over 3 million.
Sizzle it means maximum sales pitch point, Grill sizzle and steak, but that sounds that words here, customers will buy it of the main reasons that.
Publications: more than 20 books on sales. Did the consultants of the company more than 300 in the United States.